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Dynamic markets create opportunity Markets create energy because they are dynamic. They are constantly evolving in response to changes in the economic, political and technological environments. Understanding what causes a market to evolve helps you predict where opportunities will emerge; how fast they will develop, and when and whether mass adoption will occur. If you can capture this energy, you can use it to drive the sales process.Dynamic systems create energy. If left unchecked, any systemic change tends to grow. A snowball rolling downhill gets bigger. Growth creates momentum. As the snowball grows bigger, it goes faster. Momentum creates energy. The faster the snowball rolls; the bigger it gets; the harder it hits the tree. Energy drives change. (Source The Fifth Discipline)You can use the energy sources created by an evolving market to motivate prospects to buy your solution. Persuading people to try out a new technology is an uphill battle. You have to invest a lot of your precious energy – sales resources, capital, technical expertise, etc. – into convincing prospects they can benefit from using your technology to support their business. However, if you understand what is driving market change- an increasingly mobile workforce, higher need for personal security, faster access to global markets – then you use the energy created by the market to motivate prospects to buy. Thus, you need to invest less of your own resources and you can sell more productively and efficiently.Technology markets create abundance.There are two laws that explain why technology-enabled markets generate extraordinary amounts of energy.
1. Moore’s Law predicts that technology is going to improve in the future and cost less.
2 Metcalf’s Law states that technologies become more useful as more people use them.The combination of these two laws creates an economy of abundance that is unique to technology markets. As Moore’s Law predicts an endless supply of ever-increasing resources and Metcalf’s Law promises that innovations will be quickly adopted, the nature of the economy changes.Gordon Moore, the founder of Intel, said, “Every 18 months processing power doubles while the cost holds constant.” The implications of Moore’s Law are that every 18 months technology is going to cost half as much and be twice as powerful. Moore’s Law has held true for over 30 years. Previous economies were based on the laws of scarcity, where you have a limited amount of resources and value is based on how scarce they are – gold, oil, land, etc. The more you use up the resources the less energy you have.A technology-based economy is based on the laws of abundance. According to Moore’s law, there will always be cheaper resources tomorrow. This ever-increasing pool of resources enables customers to implement new business strategies. If it isn’t possible today, it will be possible tomorrow. Improved technology is constantly fueling the market, creating energy.Furthermore, thanks to this simple formula technological obsolescence is only a few months away. Customers can never afford to sit still for fear that a competitor will be able to leapfrog ahead of them if they adopt the next generation of technology faster. This anxiety is another powerful source of energy that you can use to drive your sales.Metcalf’s Law also has a powerful effect on developing markets. Robert Metcalf, the founder of 3Com, said “New technologies are valuable only if many people use them… the utility of a network equates the square of the number of users. ” This means that the more people use a technology, the more useful it becomes. If there was only one fax machine in the world, it wouldn’t be useful. With two fax machines you can send mail back and forth faster and cheaper than if you send it through the post office. With 2,000,000 fax machines, you never have to wait in line at the post office again. According to Metcalf a technology’s usefulness equals the number of users squared. If two people use a fax it is four times easier than using the postal system. If 20 people use the fax machine, it is 400 times easier. This creates a geometric increase in the technology’s utility, which is just another way of saying why customers would want to buy it. So if 2 people want to buy a fax machine today; 4 people will want to buy it tomorrow; 16 people will want to buy it the day after tomorrow; 256 people will want to buy it next week, and 2,147,483,648 will want to buy it by the end of the month. That is a lot of potential customers lining up to buy your product, which is what market energy is all about.Abundance creates demand for your technology. Since technology markets create abundance they are not subject to the constraints of scarcity. They have unlimited growth potential and consequently unlimited potential to create wealth.

If you are keen on promoting your website using ethical, cost-effective and quick means, the best way to ensure quality traffic to your website is to hire the best SEO article writer for creating original, keyword rich website content and SEO articles for distribution to top article directories.However, simply hiring a good SEO article writer does not automatically guarantee you website promotion success. As a smart web business owner, you also need to know how to get your chosen professional SEO writer to deliver the best SEO content for your article marketing campaign, so you rank higher in the search engines and also ensure readers are interested in learning more about your products or services.For best website promotion via high quality SEO article writing, you need to plan out your search engine marketing strategy, which starts with picking a great SEO writer.When you go online to search for ‘good SEO article writer,’ also type in related key phrases, like ‘top SEO writer,’ ‘cheap SEO article writer,’ ‘affordable SEO content writer’ and similar key terms that will show you relevant results for the best writers.Alternately, you can also type in specific queries, like ‘SEO writer India’ if you want to outsource your SEO content writing project, or type in ‘quality SEO article writing, Australia’ to find someone from your own region.Visit each site personally to judge the writer’s portfolio, rates and writing experience for your particular niche.Narrow down your list to the top 10 SEO writers you find in the first and second SERP (search engine result page). Guys that feature on these 2 pages will give you the real deal, because if an SEO article writer cannot manage to rank high for his own niche, how can you expect him to help you rank high for your market niche?

So, begin your hiring process by requesting your chosen writer to share content he has developed for sites similar to yours, in order to ascertain the style, information and user-friendly nature of the writer’s SEO skills. Look beyond simple SEO content: check if the content is engaging, amusing, educational or beneficial for readers, apart from the SEO aspect. This keeps visitors coming back for more when you post fresh content on your website or in article directories.
Screen your writer by asking for their professional qualifications, years of experience in the field, article writing rates and familiarity with your subject. Typically, an experienced SEO writer will be at least a high-school graduate, familiar with ethical SEO content writing techniques, possess 2-10 years of experience (any more and you know they are lying, because SEO is only 10 years old), offer reasonable writing rates and be willing to stretch creative boundaries (write a short sample so you can test his SEO writing skills in a particular niche, if ready samples are not available).
If your chosen writer has a few writing samples that really catch your fancy, discuss the particular style and content delivery with him so you can determine if the same will work for your target market. It is very important for a good SEO article writer to get under the skin of the target audience and write customized content that will grab reader attention and ensure more click-throughs and return visits to the website.
Ask your writer about the SEO content writing techniques and keyword density, keyword research tools and meta strategy used for best website promotion campaigns. If your writer is open about sharing this information with you and explains research, writing for the long-tail keyword, link techniques and meta strategies, you can rest assured your website content and article marketing project is in good hands.
To make your website content truly sparkle, aim for quality SEO content. Even though your cousin’s teenager can write articles for you for $10 a piece, if you want to ensure your website content and articles resonate with your prospective customers, hire an experienced SEO article writer. A professional SEO writer will know just how to package your product to make it attractive for website visitors that are most likely to buy from you.Finally, remember that the best SEO writer will want to exceed your expectations, so be sure to make these clear to your chosen professional.

What Is Auto Insurance?Auto insurance is a product that is purchased and also that can pay for damages to your vehicle or others’ vehicles in the event of a car accident or non-accident related harm. Each state has its laws regarding the amount of car insurance that each person should have to be able to drive legally. Many different factors influence auto insurance rates, as well. It does not even base on various companies; it is up to the insurance industry to determine what car insurance is and how much each person will pay for auto coverage.What is car insurance? It seems like a very fundamental question. However, there are many different facets and elements to consider about car insurance that it can get complicated very fast if you’re not that prepared for what you’re getting in. You need to know how rates are more calculated what types of coverage are available, how much coverage you need or can get, and which companies offer the best auto insurance for your needs.What Does Auto Insurance Cover?Auto insurance is used to protect you the individual or a business or organization from financial loss in regards to a motor vehicle. Financial loss can happen due to many reasons, and having auto insurance can cover your losses in a variety of ways.Liability for Property DamagesResponsibility for property damages is coverage against damage you or a person driving your vehicle with your permission does to someone else’s property. Costs can include the other vehicle, utility poles, fences, buildings, homes, businesses, or almost any type of structure your car comes into touching.CollisionCollision coverage usually protects your vehicle from damages resulting from an accident with another vehicle, pothole, car flipping over, etc. Collision coverage will pay for repairing your vehicle, or if your vehicle has damaged in the accident, it will reimburse you for the value of the car subtracting deductible and in many cases other costs.AUTO INSURANCE IN THE USAAuto insurance is a necessity, and this is amply evident from the fact that all states of the USA have made it mandatory to have car insurance on all vehicles. Most of the time, this appears to be a bothersome exercise, but why to wait until you get involved in an accident to find out how taking an auto cover takes care of your assets and you. High medical expenses and lawsuit judgments on the rise make it worthwhile to protect yourself and your precious vehicle with car insurance.Furthermore, all jurisdictions have made it compulsory to have two auto insurance systems – the no-fault system, and the Tort system. The former type of insurance favor in most states dictates that your insurance carrier shall pay the injury claims no matter who caused the accident in reality. The amount payable is up to a specified limit, and if you are involved in an accident, your carrier is liable to pay for the injury. As against this, the Tort system the injured party will have to take care of the medical expenses from their packet and then claim it from the guilty driver’s insurance carrier as recompense.With the number of accidents and theft occurring widely in the USA, it is essential for every auto owner to buy such an insurance coverage to secure both the vehicle as well as its owner in times of need.In the USA if you want to have a car on the road you have to have auto insurance. Some states even have coverage minimums where you have to have a certain dollar amount of coverage; usually, this is called primary coverage.How To Get Better Auto Insurance In The USAAuto insurance covers accident to a car. The insurance company pays for the financial loss to the owner in return for a small amount of money paid periodically. The amount paid annually is called premium, and the contract you draw up with the insurance company is known as the insurance policy. The insurance company allows you to hold the contract, and you become the policyholder.Car insurance may not come cheap. However, under unforeseen circumstances of loss or damage to your vehicle, compensation will seem like a godsend. Periodically shelling out lumps of money for protecting your car or cars owned by your business, may look expensive. There could be a tendency to try and cut corners by availing the minimum motor insurance packages. However, even minor car damage is overly expensive; therefore, a minimum package may not give you the extensive coverage at a time when you need it most.Types Of Auto Insurance In the USAThe most common types of auto insurance available in the US are the Liability Insurance, Auto Collision and Comprehensive Insurance, Medical Payments and Personal Injury Protection, and the Uninsured Motorists and Underinsured Motorists coverage. Most modern companies offer these.Liability insurance cover pays for the damage you cause to others and their property. It pays for the legal expenses involved and for the expenditure for the victim going to the court claiming damages, within your liability limits. In a case of an accident, the costs of repairing your car are covered by the collision insurance. The comprehensive insurance covers damages caused by incidents other than car accidents, such as natural calamities, theft, fire, vandalism, and hitting an animal.In a case of the insured person and the co-passenger needing medical treatment for bodily injury due to an accident, this is covered by the Medical Payments coverage. Personal Injury Protection will cover the medical expenses and the wages lost by you and the co-passenger if injured in the accident.Why You Need Auto InsuranceThe primary objective of any insurance is to protect the policyholder and his family against the consequences resulting from an unexpected injuries or death and financial burdens in the event of these disasters. It is a contract between the related insurance company and you, where you agree to pay the premium for the losses that the insurance company will need to cover in the event of accidents.The auto insurance covers these three main areas:Property coverage – refers to the damage or the theft of your carLiability coverage – relates to your legal responsibilities to others whom might in the cause of the property damage loss be incapacitatedMedical coverage – refers to the medical treatments, therapy charges, rehabilitation, lost in the ability to work, or even funeral expenses where there are faculties.The Work Of Auto InsuranceThe auto insurance also protects you from uninsured drivers or motorists. In this case, the uninsured motorists or drivers have no insurance company to pay you for the damage which had happened, but luckily you still have your insurance company to bear the losses.Protect the bank which had provided the car loan to finance your vehicle. Because if there are any disaster happening to your vehicle, no one will be able to lend or provide any additional money to you to fix the car other than the auto insurance company. Otherwise, you will need to repair the damage made to the car by your own, and this would prevent you from paying for the periodic monthly loan payment on time. The consequences are that the bank will not lend you any more money in the future, with the bad credit standing which you are in at least for some considerable amount of time.